FAQ Friday! Vol. 2
Welcome to the spooky second installment of FAQ Friday (the 13th!). If you missed the first interview, catch up now!
Today we feature Patrice Rossi of Keller Williams. I've known Patrice for a couple years now, and I've yet to see her without a smile on her face! A quality agent and person. Take it away, Patrice!
1.) What is your name and what brokerage are you affiliated with? Do you have a website?
Patrice Rossi, Keller Williams Santa Barbara; www.YourSantaBarbaraAgent.com
2.) Where did you grow up?
I like to say I grew up in Santa Barbara because I moved here when I was 22, and then actually grew up. Though technically I grew up in the Inland Empire. Upland to be exact. With a bit of Oregon tossed in for good measure.
3.) What was your first job? Best part? Worst part?
I had a paper route when I was in 6th/7th grade. Back when pretty much everyone got the actual newspaper. The best part was buying my first boom box; my own beach cruiser bike; and paying for a trip to Canada to visit my best friend, all by myself. The worst part was being followed by a creepy guy in a white panel van (yep, the total stereotype) and not knowing it until a little old lady came after me and called me in to sit in her home until my mom came to get me…after they’d called the cops.
4.) Any careers prior to real estate?
Yes, a lot of different things. Started out as a civil engineering draftsperson; first the old school way with pens and hand lettering, then with AutoCAD. Then into some sales and then into a corporate job as an assistant to the Construction Manager of a large local development company. Until I decided I was never going to ‘work for anyone again’. That’s when I was involved in quite a few different entrepreneurial things, ultimately leading to my most favorite career of all. Real estate.
5.) What drove you to pursue a career in real estate?
A mortgage broker helped me get my license so that I could work for them selling loans back in the day. I knew I’d always wanted to sell real estate so I figured getting my license was a good idea knowing I’d ultimately use it as a Realtor once I was ready to dive in. I hated selling loans. And I love selling real estate.
6.) What differentiates you from other Realtors?
Hmmm, that’s a good question. I know so many of us have so many different gifts and angles that we can take. I like to think a few of my strengths are (1) the ability to connect easily in person with people, and make them feel like I get what they’re saying which is so important in our business and relationships; (2) I am extremely passionate about helping people, so I put my heart into so many parts of what I do; (3) and I love the negotiation that is always a part of what we do. Whether I’m working with sellers or buyers or both. Negotiation and strategy are such a favorite part of what I get to do.
7.) What is your favorite type of advertising and why? (Digital? Print? Door knocking? Cold calling? Social media? Can’t answer with “referrals” because that’s everyone’s favorite!)
I’ll answer this question as ‘what is my favorite way of generating new business?’…I really like making cold calls and searching for those properties that aren’t on the market…yet. I also enjoy open houses since I get to connect with so many interesting clients who have goals and a plan to reach them. First time buyers are some of my favorites.
8.) What advice do you give to new Realtors?
We are all independent contractors/entrepreneurs – starting out we have to ‘do it all’. It’s so easy to get caught up in wanting to make things perfect in our business (from systems, to products, to websites, to fliers, etc.) that we can easily end up spending all of our time running our business, not doing business. Nothing is ever perfect and all those details can take away from what it is we should all be doing all the time – prospecting for new business and writing contracts.
9.) Airbnb disrupted hotels. Uber disrupted taxis. How can real estate be disrupted?
There’s no end to the possibilities of what the Internet can offer, there’s always ‘discount this/discount that’, ‘technology this/that’, etc. We can’t ever predict what’s next, nor stop it. And we can never keep up with it all. Though what we can do is create our own niche with our services, our expertise, our value, etc. There will never be a substitute for working with experienced, committed, knowledgeable professionals. There will always be those clients that value these qualities and recognize the differences in the outcome of transactions, whether it’s from a buyer side or a seller side. And honestly, a little disruption for us every now and then is good! Shaking things up for all of us keeps us in check as to what are we really doing to step it up and stand apart from the crowd.
10.) What do you love to do outside of work?
I love spending time with my boys. Eating good food. Drinking good wine. Listening to the ocean. Deep conversations with friends. Local live music. And hitting great yard sales every now and then. And doing nothing.
11.) What is something people might not know about you?
That I’m as old as I am. I’ve built an engine. I hate math. I’m really good at proofreading with a red pen. I can turn my eyelids inside out.